Video & Podcast
Videos, podcasts, interviews, and speaking clips on marketing strategy, leadership, and growth.
13 items
Media · 3 weeks ago
Most marketing fails aren't bad ads, but a weak foundation. Build systems first. Is your team ready for 100 leads/day? Ensure cross-functional readiness. Marketing warms the market; a solid base sustains it. Invest wisely.
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Media · 3 weeks ago
QR codes get lost forever. Humans remember physical items better due to tactile experience (@oxforduniversity has a fascinating study that confirms this). Double your chances of being remembered with a printed card.
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Media · 1 month ago
REI built a cultural movement with a disruptive co-op model. They are an OG in the brand thought leader space. Are you a member?
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Media · 1 month ago
Ever wonder what separates a person with ideas from a genuine thought leader? It's about consistently offering fresh perspectives that make others say, 'I never thought of it that way.'
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Media · 1 month ago
We can't all be thought leaders here; but there is a defined way to make your brand a more powerful thought leader than you, as an individual, ever could be. Find your signal.
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Media · 1 month ago
Most founders think their brand has a logo problem. It almost never does. The real problem is harder to name — and that's exactly why it costs you customers. Trust is built subconsciously, in the space between things. In whether the geometry is balanced. In whether your customer's eye gets a place to rest before deciding to take action. In whether every pixel is pulling its weight, or quietly working against you. In this video, I get into why obsessing over details like the crossbar of a letter isn't precious — it's the actual work of building a brand your market can trust. We'll cover: – Why visually balanced brands feel reliable (and chaotic ones don't) – The psychology behind why "make the logo bigger" is almost always wrong – How small design decisions translate directly to ROI – What separates brands that get built right from brands that just look good If you're a founder past product-market fit and your brand still feels like it's holding you back, this one's for you.
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Media · 2 months ago
Scrappy doesn't scale. The duct-tape systems that got you to $1M will break you at $10M. If your team is spending 40% of their time "fixing the flow" instead of "finding the lead," your business system is broken. We align your Build with your Brand so you can scale without the vibration. Ready for a repeatable system? vossalan.xyz
Watch→Leadership · 2 months ago
Scrappy doesn't scale. The duct-tape systems that got you to $1M will break you at $10M. If your team is spending 40% of their time "fixing the flow" instead of "finding the lead," your business system is broken. We align your Build with your Brand so you can scale without the vibration. Ready for a repeatable system? vossalan.xyz
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Media · 2 months ago
Stop losing revenue to wasted ads. The real problem might be 'version drift': your brand message doesn't match your actual service. This creates friction, erodes trust, and costs real dollars. Fix your systems, align your brand with your build, and watch your revenue grow. It's not magic, it's data.
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Media · 2 months ago
Media · 2 months ago
When a founder has to step in, it means one of two things: no system in place, or the wrong one. Time to backtrack, lace up, and build the right SOP.
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Media · 2 months ago
Media · 2 months ago
Blockchain is the infrastructure, Bitcoin is the currency. Think of blockchain as the rails, and Bitcoin as the train running on them.
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